There are literally 2-3 new blogs being created every second. Everywhere you turn you are hearing about a blog, whether it’s a personal blog, a group blog, or a business blog.

So why, if there are so many blogs on the internet, do we only hear about a small group of them being very succesful?

Because most bloggers who are interested in being successful or making a ton of money with their blogs, aren’t doing it right.

Reading Between The Lines

Many of those blogger’s who are successful are giving everyone the same answer when asked what is the best topic to blog about.  I even catch myself doing it over and over again, without thinking.

The answer is correct, but it’s not a full explanation of what we really mean.

Like the many religious views that are taken out of context, rather than seeing the big picture, just as many bloggers are taking the “blog about your passion” answer out of context.

Do I think it’s on purpose?  Absolutely not.  It’s a mere ignorance of the real meaning.  And I think those of us who are successful at blogging should start explaining ourselves in better detail when we answer a question of such importance.

Find The Demand

The best thing I can say to you before choosing a blog topic, is to forget about your passion!  I know, you’re probably thinking I’ve gone and lost my mind, but just hear me out.

There are other steps you need to take before choosing what you’re passionate about, and demand is the first.

Is there a demand?

Just like in any business, if what you supply isn’t what the consumers demand, you will not succeed.

Blogging isn’t any different.  So when choosing a topic make sure there is a demand for the information you’re giving.  The topic doesn’t have to have the highest demand.  There are millions of internet users on the web each day and even a demand from a small percentage of them can yield great results.

Is the demand shrinking or growing?

If the demand for a specific topic is on it’s way out, then you probably shouldn’t choose that particular topic either.

The best way to go around this stumbling block is to blog about something that is timeless.  If you are blogging to make money or be successful, then you probably plan on blogging for many years.  If you choose a fad topic that will be gone by next summer, then your long term plan will fail.

If you’re interested in blogging about fads, then create a blog about fads as a big picture.  Don’t focus on one specific fad, but on all fads, as they come and go.

Much like the stock market, if you can predict the next big thing that everyone will be searching for, then you will be a winner.

Overcome Over-Saturation

I often find that new bloggers like to choose a topic that covers something a large majority of bloggers already cover.  They’re thinking is that if “what’s his name” is making money on that topic, then I can too.

That is the wrong way of thinking when you’re choosing a topic, and more often than not the chosen topic was one that was already over-saturated.

Over-saturation of the market for a particular topic actually means there is less demand.  Not physically, as in lower numbers, but mentally, as in “I’m not looking somewhere else when I can find it here”.

Think about where you go when you’re interested in buying a specific book online.  You’re first thought was probably Amazon.  Would it make sense to start an online book store when there is already a huge contender in the market?

When looking for something online that is in the niche of a particularly famous blogger, or a group of bloggers that have already super-saturated the market, most internet users no longer use Google to search for that particular topic.  They know the website address and will type it instead.

If you’re stubborn and you still want to blog about an over-saturated topic, then try to find something not covered within that topic and blog about it.  This is called creating a “sub-niche”.  Many bloggers have become successful in an over-saturated market by focusing on a specific point that no one was covering.

Create A Monetization Strategy

In a nutshell, the problem of monetization simply means, if you cannot monetize your particular topic and your end goals are to make money, then you should probably choose another topic.

So before you begin your blog, choose two or three topics you’re interested in, do your research and find any and all ways to monetize that topic, compare the two or three topics, then decide which ones offer the better payouts and monetization sources.

Choose Your Topic

Now that I’ve utterly confused you about the topic you should choose for your blog, it’s time to take your first steps:

1. Generate a massive list of topics that have a high demand.  I’d try to list at least 100 or more of them.
2. Mark out all topics that are over-saturated, unless you can narrow it down to a specific area that isn’t being covered.
3. Research the various methods of monetization each topic remaining has, and cross out the ones that offer little to no monetization.
4. Of the remaining topics, find two or three you’re really passionate about and write them on piece of paper to stash away somewhere.
5. Choose one of those topics and begin your blog.

The other topics you chose that you were passionate about are your backup topics should you realize later that you may not have been as interested as you thought.

Remember not everyone can be successful blogging, but taking the right approach and using the right steps, anyone can increase their chances for success.

How did you choose your blog topic?

Twitter has become the new thing.  Before that, Facebook, and even before that, Myspace. And those 3 along with many other social media websites are still going strong and being used more and more as places to network and build brand awareness.

All of these social media spaces have two things in common:

1. They are being used to leverage awareness of a brand or product.
2. They are most often being used in the wrong way.

The Wrong Way To Use Social Media

With the overwhelming growth of social media, major corporations like McDonald’s, BestBuy, and Dell are creating accounts to interface with potential and already existing customers.

The sad part is that most companies using social media just don’t get it.  They are promoting their products but not taking the time to engage in conversation with their customers.

Social Media is a place to build and foster relationships for so much more than forcing your product on everyone with whom you come in contact.

The real reason companies are getting it wrong is because they are bundling social media with their marketing department.

Social Media is so much more than marketing, and the two should never be paired together as one group in a company.

If companies want to be successful with social media, their best bet is to create a social media position or even team, and hire those of us with experience in creating and maintaining those relationships.

Look at Crocs.  They are a company that understands social media enough to know that they didn’t understand social media.  And hired someone for the sole purpose of running the social media side of the house.

The Right Way To Use Social Media

If you really want to use social media correctly, hire an expert and let them run the show.  But if you can’t afford and expert, here are some simple guidelines to follow that will help you tremendously, at least until you figure it out.

1. Never forget that social media is about person-to-person connections. You are not speaking as “the company”, but as an individual within that company. Many companies don’t know how to do this, and it takes a lot of practice to find that voice and feel comfortable with it.
2. Be a good listener. All companies say they listen to their customers, but do they really LISTEN and let people know that they are listening by responding?
3. Be patient. This takes a long time because you are going to be transforming your company, one person at a time.
4. Be opportunistic. Start small with the people who are most passionate about building relationships with customers.
5. Be flexible. You never know what’s going to happen so you have to constantly adjust your thinking and learn.
6. Be collaborative. You need people from up and down the management chain to buy-in.
7. Be humble. Remember that you are not as influential as your community. If you forget this, they will let you know.

Are You Social Networking or Social Notworking?

If you aren’t sure which it is you’re doing, it’s as simple as asking your community.  People are very opinionated and they will not hold back in telling you whether you’re doing it right or wrong.

This goes back to the step on listening.  If you can keep your mouth closed for a moment and truly listen, you’ll hear things you’ve never heard before.

2009 was one hell of a year.  Beginning with the Ice Storm we’ll never forget, which took me out of blogging for over a month, the loss of my job in March, which took me out of blogging for a month or so, the BlogHer conference in Chicago, which revitalized my blogging, IzeaFest in sunny Orlando Florida, with some of the greatest people on earth, which made me realize just how much I love blogging, my appearance on the Doterati “Blog Marketing Demystified” panel, of which I did really well, and the latest trouble my family and I have been facing up until just a week or so ago.

But through it all, you have been great and seemed to have stuck it out with me.  My Twitter follower numbers continued to rise, the number of visitors to my blog continued to rise, and a few other online endeavors came into existence.

Among all of this that has happened in what seems like only the blink of an eye, here are the 5 posts in which you all enjoyed the most, and the 5 biggest sources of my traffic for 2009.

My Top 5 Posts of 2009

1. Skype – A More Powerful Social Networking Tool
2. 8 Daily Tasks To Increase Blog Traffic
3. The 5 Biggest Uses Of Google Wave
4. Establishing A Sense Of Security On Your Blog
5. 8 Ways To Make Your Blog Sticky

My Top 5 Traffic Sources Of 2009

1. Direct Traffic
2. StumbleUpon
3. Twitter
4. Google Images
5. Yahoo (organic)

Google organic search was number 7 for traffic sources, if that tells you how the web is changing.

The traffic I got from referrals beat out all other traffic producing methods with a ranking of 61.83%.

This only proves that engaging in conversation and building your community is so much more important than worrying about how well you rank in the search engines (which only produced 9.52% of my traffic for all of 2009).

The Future Of My Blog

In 2008 I built my blog to a level unimaginable by most people in an extremely short time.  In 2009, with all of the life changes, I let the blog coast and slowly build a stronger community, rather than worrying about massive increases in visitors.

And in 2010 I plan on ramping it up once again, and hopefully making this a year to remember with both my blog, and my personal connections and workings with every one of you.

How are you going to make your blog great in 2010?

You can probably remember back to when you started blogging.  The excitement you felt at getting your thoughts out on your own website, or the nervousness of beginning a long journey to making money from your content.

While that excitement is great, and you hope it lasts the rest of your life, you don’t want to let it cause you to lose control of your blog, especially if you are interested in running it as a business.

Losing control can be one of the most dangerous things you encounter when blogging, and if you’re not careful, you lose control without even realizing it.

Here are 5 tips to help you maintain control of your blog, and keep you on the pathway to becoming successful:

1. Stay Calm

Just because the top bloggers in your niche are kicking out a post 2-3 times a day, it doesn’t mean you have to do the same to become successful. In fact, many very successful bloggers sometimes only post 1 article per week. Yaro Starak, for example, skips many days at a time on occasion.

As long as you’re putting out great content and building your community effectively, it really doesn’t matter how often you post, as long as it’s consistent.

So stay calm.

It doesn’t matter that you’re running behind on getting a post out at exactly 8:00 am.  Your readers will still see the post.  It also doesn’t matter that some of your Twitter followers didn’t see that tweet about your latest blog post. You don’t have to tweet it 5 times to make sure.  In fact, sending that many tweets about the same thing could actually have a negative effect on you and the trust others have in you.

2. Limit Yourself

Don’t think you have to spend 24 hours a day writing content, marketing it, or building your community.  If you’re spending that much time on your blog, your time management skills need to change.

Everything you need to do in a day for building your blog can be done in a short amount of time with the correct time management methods.

Spending too much time on your blog can also burn you out.  Then before you realize it, you’ve stopped blogging altogether, and that doesn’t make for a very effective business model.

3. Get Rid of Distractions

Those distractions you experience when writing an article, like answering emails, responding to someone on Facebook, or retweeting a great Twitter message, effect not only your quality of work, but also delay the time it takes you to get an article published.

The best thing you can do is to focus on one thing at a time, and make sure you’re completely finished with the task at hand before moving onto another.  Make a list in order of importance if you have to.

Making a list also helps keep you on track with what you need to get done.  Whereas working haphazardly with no real direction can cause you to focus on things that have absolutely nothing to do with your blog.

4. Incorporate One Affiliate Program At A Time

One of the biggest mistakes I’ve seen among other bloggers interested in making money online is signing up for every affiliate network they can find all at one time and trying to implement them.

The best advice I can give you is to pick one affiliate network you want to work with, and really take the time to maximize it’s effectiveness to fit you and your blog.  Then move on to another.

Taking this approach keeps you from being overwhelmed, which is a major factor in many bloggers giving up altogether.

5. You Decide

Now, it’s your turn.  I’d like to hear your experiences that have caused you to either temporarily or permanently lose control.  Leave me a comment, letting me know.