Twitter Suck For MarketingTwitter is a great social media tool that is rapidly growing in popularity.  In fact, I was watching the news a couple of days ago, and the weather forecaster asked the viewers to send them a message on Twitter or Facebook if they saw a tornado.

This new way to instantly communicate with anyone in the world is truly a great advancement in technology and allows for a much more flexible and convenient way of doing things.  And our dependency on it, could get us into trouble.

Twitter is going mainstream, but what happens if it were to go downstream?

The Usefulness of Twitter

Businesses, bloggers, parents, college students, and everyone else using the internet are using Twitter as a powerful way to connect with others from all over the world.

This broader connection of people is a driving force behind increases in business, as well as traffic to many websites, whether large or small.

Twitter is being used as a marketing tool, and when used in the right way, is one of the most powerful and effective marketing tools online.

But Twitter isn’t the end all answer to all of our marketing and social connection problems.

The Scariness of Twitter

While I have joined the herd in adopting Twitter as a way to help build my blogging community and drive up traffic, I am still cautious about how much time and effort I put into Twitter while neglecting other forms of connecting and marketing.

If you’ve ever heard of the saying, “Don’t put all your eggs in one basket,” then you understand where I’m going with this.

While Twitter may be the greatest thing since sliced bread right now, it may not be here in the future.

I saw Twitter go down for maintenance yesterday – in the middle of the day no less, and it triggered something in my head that told me to start focusing on other tools and concepts as well.  Which is why I’m starting to put some focus on FriendFeed, and even more into Facebook.

The Truth About Twitter

Twitter, just like any other thing on the internet, could be gone in the blink of an eye, and along with it, so many people who have built their entire lives on it.

It will one day, destroy businesses, but until that time, use it for all it’s worth.  Just don’t neglect other forms of social media and marketing.

What would you do if tomorrow, Twitter was gone?  How would it affect your blog, your traffic, or your brand?  Could you survive it, or do you rely on it as your biggest source (or only source) of traffic?