What Twitter Can Do For Your Business


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The Business of TwitterTwitter, while not new anymore, is a very powerful tool for individuals as well as businesses, and we are all still learning the capabilites of Twitter on an almost daily basis.

The majority of regular Twitter users seem to be bloggers who have started using it because other bloggers have as well, but there is a growing usage of Twitter from businesses trying to reach their target market to create more sales and a better customer relationship.

This is very important, especially with our economy the way it is.  So as a business, whether your blog is your business, or you have a more traditional business, here are very important ways in which Twitter can help further your efforts, and fatten your wallet.

Customer Relations

Recently I made a comment on Twitter about how Crocs were the ugliest shoe ever made, but within a matter of minutes, @georgeGSmithJr, the social media representative for Crocs, reached out to me and offered a view of different styles of Croc shoes that I had never seen before.

My view of the shoe as well as the company changed dramatically.  They actually do have some decent looking shoes. (I even own a pair of the flip flops for men, now.)

The fact that the company had a representative reach out to me gave me a view of them as real people and not some giant machine that sucks everyone in.

I’ve even met George at a couple of blog and social media conferences since that time and have realized he is a really cool guy.

Had Crocs not been on Twitter and not reached out to me, they would have one less customer, or even less depending on how many other individuals they’ve reached out to in the same way.

Your company will be talked about, whether you’re using social media or not.  Your best bet is to jump in and help direct the conversation in a way you want it to go.

Increased Sales

I have Tweetdeck to help manage my Twitter efforts, and recently I added some search columns looking for any conversations involving web design and other variations of the topic.

My intentions were to monitor who on Twitter was looking for a website designer and to offer my services.  I was hoping to get one or two new web design projects using this method, but what I wasn’t expecting was to get so much business from it that anything else I’ve been working on would get neglected (such as this blog).

But I’m finding that it doesn’t bother me, because all of this new work is putting money in my pocket to better take care of my family and build my business.

By doing the same thing, you can use Twitter to build your business, while spending virtually no money in marketing.  Which brings me to our next benefit of using Twitter for your business.

Free Marketing

While you don’t want to simply blast your marketing campaigns on Twitter (I explain why in a recent post that shows how Twitter is A Sports Bar), it is still a great platform for marketing your business.

Traditional methods of marketing often cost thousands of dollars and offer very little chance that you’ll actually get any return on investment from it.  You may be marketing your business to a huge audience, but what percentage of that audience is even in your target market?

With Twitter, you can market your business for free, and can even target your product or services to an audience that is interested in what you offer.

Social media websites like Twitter are putting many traditional companies with non-internet limitations out of business because they offer your company increased profit by decreasing your overhead.

How do you use Twitter to build your business?

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Leave a Comment »6 Comments
  • Reply » Tom Guard October 12, 2009

    I used Twitter to have a contest on my blog. I took a simple 5 dollar toy (A LeBron James toy car) and turned it into thousands hits and plenty of Tweets.

    Everybody loves free stuff. Twitter just makes it easier for everyone. I have won everything from tickets to conferences to cash.

    With Twitter you can reach the masses as good as an opt-in email list.

  • Reply » Todd October 12, 2009

    Great advice Steven! We just started using Twitter and Facebook. Facebook has been moving faster for us but your article helped me see other was to incorporate Twitter. You rock man!

  • Reply » George Angus October 13, 2009


    Twitter has replaced stumble as my primary mode of getting the word out. I still stumble, but I love the more personal aspect of tweeting.

    There’s all kinds of little success stories and they all add up to one thing: Twitter works when you do it right.


  • Reply » Chris Peterson October 14, 2009

    Hey Steven!
    Congrats! We all are really happy for you. It’s great news. Its just that somehow I feel a more personalized story of twitter success would definitely help you more in increasing your bottom line for sure. We all would be really eager to learn about your twitter experience.Keep rocking, Steven!

  • [...] What Twitter Can Do For Your Business (steven-sanders.com) [...]

  • Reply » frais de déménagement August 8, 2014

    I do agree with all of the concepts you’ve offered for your post.
    They’re really convincing and will certainly
    work. Nonetheless, the posts are very quick for beginners. Could you please prolong them a bit from next time?
    Thank you for the post.

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