Using Buzz Marketing To Drive Blog Traffic

As each day dawns it brings with it new and creative ways of marketing.  There are probably just as many ways to market something as there are seconds in a day.

But the best all around way to get your product (or your blog – in this case) seen is through something called Buzz Marketing.

This is a creative way of saying Word of Mouth marketing.

So you’ve heard of Word of Mouth marketing and you’re interested in using it to stir up conversation about your blog.  To help drive traffic your way, all the while trying to monetize every bit you can.  But do you really know how to use Buzz Marketing, or do you create something and hope it becomes viral?

If you’re not sure exactly what tactics to use to generate a buzz about your blog, then I suggest a book by Mark Hughes called Buzzmarketing.

A Little About Buzzmarketing

This is an amazing book!  I picked it up this weekend in a local bookstore and haven’t been able to put it down since.

This book was named one of the ten great business reads of the year by Fast Company and one of the best business books of the year by the Financial Times.

The book talks about all the tactics you should use to generate conversation about your blog.  The best part of the book are the sections on “The Six Secrets of Buzzmarketing”.

The Six Secrets of Buzzmarketing

Mark says that buzzmarketing isn’t random and when done correctly every day, you will experience “break-away growth”.  All you have to do is follow the following six secrets:

1. Push the Six Buttons of Buzz – These buttons are the Taboo button, the Unusual button, the Outrageous button, the Hilarious button, the Remarkable button, and the Secrets button.
2. Capture Media
3. Advertise for Attention – It’s not about convention… it’s all about attention!
4. Climb Buzz Everest
5. Discover Creativity
6. Police Your Product

The book goes even further into discussing what each of these means, and other great tactics to use to generate your own buzz.

If you want to read BuzzMarketing for yourself, you can get it here.

What do you think of the book BuzzMarketing?  Do you think Mark is on the right track?