Co-bloggingCan you imagine what kind of traffic and profit a blog would generate if Jeremy Shoemaker, Darren Rowse, John Chow, and Brian Clark all got together and co-blogged on it?

I’m picturing the biggest and most popular blog the world has ever known!

Co-blogging, even if the authors aren’t big names in the industry, are marketed and maintained better than a single authored blog.  And I believe that as more and more people start becoming interested in making money online, the best approach for most would be to team up and kill it on one blog.

If you look at your blog as a real business it only makes sense that co-blogging will only get bigger.

Just like with a business, you don’t run everything.  You figure out what area you’re weak in, then hire someone else to do it.

With blogging, you may be an awesome writer, but have no clue about affiliate marketing, so it would make good business sense to hire someone very proficient in that area; giving your blog an even more powerful driving force.

Here are 4 benefits of co-blogging:

  1. Multiple times the marketing power – It’s hard enough to market something by yourself, but imagine how much marketing you can get done if you doubled your efforts.
  2. Multiple times the content – As a single blogger, many find it difficult to post consistantly over a long period of time.  By increasing the number of authors you have on your blog, the job of consistantly posting great content gets extremely easier.
  3. Multiple time the knowledge – Let’s face it, no one knows everything.  But 3-4 people could know quite a bit more than just one.  Having more than one author for a particular niche can open up ideas that a single blogger might not have thought of.
  4. Multiple times the time – The biggest problem most single bloggers have is the time needed to build and market their blog successfully.  With multiple authors, you effectively increase the time  you have by twice as much if not more.  What might have taken you 2 hours to do could now only take 1 for each of you with 2 authors.

Leading By Example

I recently started a new blog geared toward my local community, but I don’t do it by myself.  My wife is also an author, and in only 2 days of the blog being up, we’ve already made 27 posts, and saw traffic and subscriber numbers that aren’t typical when a single author starts a new blog.

We are leveraging the power of both of our networks, and it has helped a lot!

You can check out the new blog here: www.helloky.com

What are your thoughts on co-blogging?  Do you co-blog?