Can you imagine what kind of traffic and profit a blog would generate if Jeremy Shoemaker, Darren Rowse, John Chow, and Brian Clark all got together and co-blogged on it?
I’m picturing the biggest and most popular blog the world has ever known!
Co-blogging, even if the authors aren’t big names in the industry, are marketed and maintained better than a single authored blog. And I believe that as more and more people start becoming interested in making money online, the best approach for most would be to team up and kill it on one blog.
If you look at your blog as a real business it only makes sense that co-blogging will only get bigger.
Just like with a business, you don’t run everything. You figure out what area you’re weak in, then hire someone else to do it.
With blogging, you may be an awesome writer, but have no clue about affiliate marketing, so it would make good business sense to hire someone very proficient in that area; giving your blog an even more powerful driving force.
Here are 4 benefits of co-blogging:
- Multiple times the marketing power – It’s hard enough to market something by yourself, but imagine how much marketing you can get done if you doubled your efforts.
- Multiple times the content – As a single blogger, many find it difficult to post consistantly over a long period of time. By increasing the number of authors you have on your blog, the job of consistantly posting great content gets extremely easier.
- Multiple time the knowledge – Let’s face it, no one knows everything. But 3-4 people could know quite a bit more than just one. Having more than one author for a particular niche can open up ideas that a single blogger might not have thought of.
- Multiple times the time – The biggest problem most single bloggers have is the time needed to build and market their blog successfully. With multiple authors, you effectively increase the time you have by twice as much if not more. What might have taken you 2 hours to do could now only take 1 for each of you with 2 authors.
Leading By Example
I recently started a new blog geared toward my local community, but I don’t do it by myself. My wife is also an author, and in only 2 days of the blog being up, we’ve already made 27 posts, and saw traffic and subscriber numbers that aren’t typical when a single author starts a new blog.
We are leveraging the power of both of our networks, and it has helped a lot!
You can check out the new blog here: www.helloky.com
What are your thoughts on co-blogging? Do you co-blog?
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My name is Steven Sanders and I'm a Professional Blogger, Izea Insider, Web Designer, Social Media Enthusiast, Dad, Husband, and Friend.
Having guest poster is also another way of doing co-blogging which helps the blogger with unfamiliar topics.
eremy Shoemaker, Darren Rowse, John Chow, and Brian Clark are big names of blogging industry and they have HUGE number of followers. Co-blogging is always helpful & beneficial in order to make identity online.
It would be nice to see them all working together. However my personal opinion is that they might step on each other toes. It might even lead to internal conflict such as “my post is generating more traffic” or “I am bringing more profit so I should get a larger chunk of the money”,etc.
Anyways it’s definitely and interesting thought.
thanks for the informativ post.Having guest poster is also another way of doing co-blogging which helps the blogger with unfamiliar topics.
I agree with you that co blogging is very beneficial and also a way to learn more different topics and ideas which is good for your sites. This is so helpful and nice thing to know.
Have two niche blogs, one has been managed by myself since launching a few months ago and the other by an outsourced blogger. The one I’ve been managing myself, is not being updated regular as I don’t have time for it any more. Now I’m considering getting interested bloggers to contribute on it. However I’m struggling to figure out how to compensate them for a blog still new and not generating any income?
The second blog has been up for three months and I’ve employed a freelance blogger to contribute content. However I feel more bloggers would do justice with different voices to get the blog more interesting with readers. Again, I’ve been paying the current blogger through my own pocket with the hope that after three months it’ll start generating income and it’s not the case thus far.
I want to get more bloggers contributing, however how do I compensate them when the blogs aren’t making any money yet?