How Much Email Marketing Is Too Much?

by Steven-Sanders

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Email MarketingI’m really big into blogging.  I try to write at least one post every day.  And in order to successfully do that, I have to make sure I’m an expert at what I write, know the latest and greatest tools, and am up on the newest information.

How do I do that?

There are many ways.  Some secret so I can’t tell you them (give a man a fish and he’ll eat for a day… teach a man to fish and he’ll steal all your fish).  But one way I stay current on what’s going on in my niche is to subscribe to the feeds and newsletters of others in my niche.

Subscribing To A Newsletter

I subscribe to about 5-6 different newsletters that are all in the same niche and I’ve slowly gotten to the point where I’m deleting all but one of them everytime they hit my inbox.

Why?

Because they all say the exact same thing.

When a new product, service, or training program comes out in my niche, certain select individuals are given this information in advance, myself being one of them, along with recommended copy to include in the email.

So these newsletters hit my inbox almost every other day with information I’ve already been made aware of.  And the repetative nature of these emails I’m getting become so annoying that I’ve taken to just deleting them and am at the point of unsubscribing all-together.

To me, this much email marketing is too much!

Do you experience the same thing?  How much is too much for you?

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Leave a Comment »3 Comments
  • Reply » Pendants stosgifts.com August 3, 2009

    Hi, What marrketing technique is more effective than email marketing?

  • Reply » Steven-Sanders August 3, 2009

    I’m not saying email marketing isn’t effective, I’m saying too much isn’t effective.

  • Reply » Ricky Peterson bloggingwithchris.com August 4, 2009

    E-mail marketing is effective but its getting monotonous.

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