Home Bases, Outposts, Frontiers, & Communities


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A concept has been making it’s way across the internet that describes the use of social media in a bloggers daily routine, that deals with Home Bases, Outposts, and Frontiers.

Darren Rowse of Problogger talks about Home Bases and Outposts on his blog and how he uses social media in his blogging.

“A home base is a place online that you own, that is your online ‘home’. For me my home bases are blogs but for others they will be other types of websites.

Outposts are places that you have an online presence out in other parts of the web that you might not ‘own’.”

Chris Brogan also speaks of Home Bases and Outposts in his blog where he discusses again how he uses it in social media and blogging.

But another great way to use social networking sites is as an outpost. What do I mean by this? It turns out that people getting to know you on social networks might also find your content for the first time, and/or something you post to those networks might bring you an opportunity that wouldn’t immediately come to you in other ways.”

Kyle Lacy takes it a step further by discussing not only Home Bases and Outposts, but also Frontiers and how they too relate to the concept within social media and blogging.

My social media definition of frontier: a website or service you have a presence on but rarely go. This is a site where you may have an RSS feed plugging your most-used social networks (Twitter) or your blog.”

I want to take it one step further and discuss with you what is beyond those frontiers.

If you look at Kyle’s picture of his social media model, you’ll start to notice that it resembles what could possibly be a persons house or lifestyle.  The different areas are the different things a person runs through everyday.

So If you look at this chart belonging to an individual person, then it makes sense that there are similar charts being used by others that help to build your “Communities“.

As individuals we often focus on our own branding building.  Of getting ourselves noticed, and forgetting that if we’ll simply visit with these other individuals and build our network within them, (by commenting or linking to them, etc.) we can build our community and help us as individuals be stronger and grow larger.

My favorite saying is the motto of the U.S. “United We Stand, Divided We Fall.”  This can be said for blogging and social media as well as it can be said for so many other things in our lives.

Simply think about what help your fellow bloggers and social media contacts and friends can do to help you and what you can do to help them.  It will make you bigger.  It will make you better.  And you’ll find that you can and will be successful.

What are your thoughts on Home Bases, Outposts, Frontiers, and Communities?

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Leave a Comment »10 Comments
  • Reply » 100kjob October 7, 2008

    It really is a great concept, well said Steven.

    100kjobs last blog post..Free Web Hosting Giveaway For Your WordPress Blog

  • Reply » Tumblemoose October 7, 2008


    This concept is a new one for me. The creativity out there always amazes me.
    I’m going to spend a little time with this one.

    Thanks for sharing this cool concept.


    Tumblemooses last blog post..Viral Blogging

  • Reply » spshop October 7, 2008

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  • Reply » Webdesi3 October 8, 2008

    While outposts and frontiers are great ways to get new visitors to your site, some people spend more time than is necessary at thier “outpost” and neglect their “home”. I find myself in danger of this at times while trying to establish a good social network but still create great content for my blog…its a constant struggle, and then throw into the mix family and work life…too many balls in the air!:)
    Does anyone else have this problem?

    Webdesi3s last blog post..10 Blog Traffic Tips

  • [...] I’m not telling you all of this to impress you, but to impress upon you the importance of not only putting good content out there, but also marketing like crazy and using social media to make friends and build your community. [...]

  • Reply » Jaseem Umer October 9, 2008

    Great post. I actually came here from Kyle’s post which I reached from Problogger’s twitter. If you can do something to connect those individuals, it will be great. that is how it really works, right?

    Jaseem Umers last blog post..Should I write everyday in my blog?

  • [...] 3. Steven Sanders: Home Bases, Outposts, Frontiers and Communities [...]

  • [...] 30 minutes.  Twitter isn’t for marketing your blog, but for networking and building a community.  This community over time will lead to traffic to your blog.  Feel free to post you new [...]

  • Reply » kashaan October 26, 2008

    nice post.thanks

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    kashaans last blog post..Submit Blog to Blog Directories (I)

  • Reply » Alan Nielsen October 28, 2008

    Agreed. You need to spread your ‘wings’ if you want to fly. I have a facebook group, a linked in profile, a twitter profile & my images are hosted via Flickr.

    From there I try to comment on my daily blogs that I follow and post in lots of newsgroups. I also leave business cards wherever I go. When I see a fishbowl at a restaurant, I place my card against the front so everyone can see my card.

    A little Guerilla Marketing doesn’t hurt either!!

    Alan Nielsen
    Nine Live Photography

    Alan Nielsens last blog post..Happy Birthday to me…

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