As each day dawns it brings with it new and creative ways of marketing.  There are probably just as many ways to market something as there are seconds in a day.

But the best all around way to get your product (or your blog - in this case) seen is through something called Buzz Marketing.

This is a creative way of saying Word of Mouth marketing.

So you’ve heard of Word of Mouth marketing and you’re interested in using it to stir up conversation about your blog.  To help drive traffic your way, all the while trying to monetize every bit you can.  But do you really know how to use Buzz Marketing, or do you create something and hope it becomes viral?

If you’re not sure exactly what tactics to use to generate a buzz about your blog, then I suggest a book by Mark Hughes called Buzzmarketing.

A Little About Buzzmarketing

This is an amazing book!  I picked it up this weekend in a local bookstore and haven’t been able to put it down since.

This book was named one of the ten great business reads of the year by Fast Company and one of the best business books of the year by the Financial Times.

The book talks about all the tactics you should use to generate conversation about your blog.  The best part of the book are the sections on “The Six Secrets of Buzzmarketing”.

The Six Secrets of Buzzmarketing

Mark says that buzzmarketing isn’t random and when done correctly every day, you will experience “break-away growth”.  All you have to do is follow the following six secrets:

1. Push the Six Buttons of Buzz - These buttons are the Taboo button, the Unusual button, the Outrageous button, the Hilarious button, the Remarkable button, and the Secrets button.
2. Capture Media
3. Advertise for Attention - It’s not about convention… it’s all about attention!
4. Climb Buzz Everest
5. Discover Creativity
6. Police Your Product

The book goes even further into discussing what each of these means, and other great tactics to use to generate your own buzz.

If you want to read BuzzMarketing for yourself, you can get it here.

What do you think of the book BuzzMarketing?  Do you think Mark is on the right track?

If you missed my latest post, click here to learn how I make $40-$50 per month with my SMS Blog Feed and only 3 subscribers.

The Sears in my home town is attached to a Mall, and I walk in on occasion, but only to pass through to the inner sanctum of the mall.  The last time I actually took the time to look at the items in Sears, was when I was a little kid.  Most of what I remember wasn’t anything I was ever interested in.

But when Sears sponsored a $100 gift card through IZEA for their “Don’t Just Give a Gift, Grant a Wish” program, I got the chance to revisit the store of my childhood memories.

The Revelation

Sears, I found out, is no longer the store of my parents generation.  They have changed with the times just as any other store has.  It’s weird how biased many younger consumers are towards stores like Sears because of how they remember it as a child.

I’m glad I had this opportunity, because it has opened my eyes.  Not only to the newer, and better Sears, but to the possibilities that other stores I haven’t visited since childhood could be and probably are a lot different than I may think.

Heroes At Home

The absolute best thing I saw during my shopping spree at Sears was that they have a program that supports our troops on the home front.

This strikes home for me.  I am in the military myself, and I know the hard times service men and women can face when returning from deployment.  I have had friends and family return home, that walk a little slower or are a little edgier.  Who find it harder to cope knowing what they now know, and having seen some of the most horrible things anyone could ever experience.

The Sears Heroes at Home program is great, and it shows me that there are still people who support our troops each and every day.  If you’d like to donate to the Heroes at Home program, please click here.

The Sears Offerings

If there is one thing I’ve noticed about Sears since my shopping experience, it’s that you have to be very creative to buy more than a couple of things at Sears when shopping with a $100 budget.

Sears is pricier than many of the other stores where I live, but they do offer some really great items.

Sears had almost everything you could imagine a big store having.  Clothes, Electronics, Home Furnishings, Appliances, Shoes.  But the one thing I noticed that Sears didn’t have, was Toys.  I was a bit stunned.  So I went to their website after returning home, and was relieved to see they do carry toys.  Just not in this store in our hometown.

The electronics sections was a little on the skimpy side, but out of the things they did offer, there were some nice items.  Here’s a small selection from what stood out most in my mind.

• iPods
• Flip Videos
• Giant Flat Screen HDTVs
• The Wii & Other Game systems
• Movies

Sears also had seat messagers set up to try out and relax after a long day of shopping.  My pregnant wife really enjoyed those.

My Purchases

As I walked through the store, I was so mesmerized with the number of things I wanted to get.  But $100 wasn’t going to buy them all.

I’ve gained about 40 pounds since my wife got pregnant with our first child and while she lost it all, I find that I haven’t, so I’m beginning to work out and do some running, maybe eat a little healthier.  So the first item I picked up was an armband iPod holder.  I’ve got the iPod but have never had a way to carry it while running.  I’m hoping this purchase will be a motivator to actually start running.

All of my family Christmas get-togethers involve a little game called the “Chinese Auction”.  I’ve noticed others call it Dirty Santa.  In fact it’s probably better known for that name.  So my next couple of purchases were a Retro Style Hot Dog Cooker and a couple of other items that can’t be mentioned until after Christmas (I’ll leave them in the comments after our Christmas game is over).

The Results

I was overall please with my 4-5 hours of time spent in Sears, as well as with the number and quality of items that were offered.  I still think toys would have been a big seller, especially for the holiday season, and maybe a bigger selection of electronics, but other than that, it was a great experience.

Now It’s Your Turn

Sears wasn’t only interested in sponsoring my gift card, but they’re interested in granting your wish as well.  So they’ve partnered with IZEA (who is the contest sponsor) to offer you $100 as well.  For your chance to win a $100 gift card to spend on anything you’d like at Sears, simply do one of the following:

• Blog Comment - Leave a comment on this blog post with the items you would buy with the $100 gift card.  Make sure you also include the item number of each item.  You can go to Sears.com to research the item numbers.
• Twitter Tweet - Simply tweet the following message on Twitter:  “RT @steven_sanders please grant my wish to win a $100 #Sears gift card - tweet to make your own wish http://urlbrief.com/8b5d48“
• Blog Post - Write a blog post about the contest and link back to this post.  Make sure you leave a comment letting me know, so I don’t miss you.

Each tweet, comment, or post counts as one registration.  You can register up to three times by doing all three.  The winner will be chosen at random by IZEA based on all entries.  The contest ends at Midnight EST on December 23.  So make sure you get your entries in by then.  For more on the contest rules, go here.

Other Ways To Win

All of the Izea Insiders did the same thing I did, so visit all of them below to enter their contests as well:

http://www.benspark.com/benspark-grants-a-wish.html

http://mythoughtsideasandramblings.com/2008/12/16/granting-wishes-at-sears/

http://corrinrenee.com/dont-just-give-a-gift-grant-a-wish/

http://table4five.net/2008/12/16/win-a-100-sears-gift-card-and-grant-a-wish/

http://laviedelaurie.com/2008/12/16/dont-just-give-a-gift-grant-a-wish/

http://something-about-harry.com/grant-card-grant-a-wish/

http://www.toughgirl101.com/2008/12/sears-holiday-shopping-for-toys-for.html

http://boatinginbeautifulbritishcolumbia.com/2008/12/16/dont-just-give-a-gift-grant-a-wish/

Have you ever been out with friends, or on vacation with family when you wanted to take a picture or video of yourself and everyone else together, and realized that you’d have to find someone to work the camera for you?

It’s really frustrating, and now with Christmas around the corner, it’s time you decided to change all of that headache.

An awesome tool that many bloggers and vloggers are using to make things a bit easier is the new XShot Camera Extender.

This thing can extend your camera reach up to 37 inches, which lets you in the picture as well.

The XShot was a big hit at IzeaFest this past year, when John Chow decided to play with it constantly after recieving one for free from a fellow blogger.

Here’s a video to illustrate just how it works:

Click here to get your XShot

If you can’t see the video in your feed-reader, please click here to view it.

I’ve already asked for one for Christmas, but if I don’t end up getting it as a present, it’s so cheap that I’ll probably buy it myself.

Do you have an XShot Camera Extender?

Yaro Starak of the famous Blog Mastermind program, and Gideon Shalwick of Become A Blogger, have teamed up to create a FREE report called The Roadmap To Become A Blogger.

This report teaches things like:

1. How to ethically exploit the biggest wave in technology since the invention of the telephone.
2. Why not deploying the “X-Factor” in your blog could cause your blog to crash and burn, never to recover.
3. 13 secret strategies to attract traffic to your blog like bees to a beehive, turn your competitors green with envy and provide you with multiple streams of passive income.

I’ve read the report and it’s amazing the wealth of information contained within its pages, especially if your interested in successfully making money from your blog.

Here’s a video to explain a little more about “The Roadmap“.

If you cannot see the video in your feed reader, please click here to watch it.

The report is absolutely free.  So read it and let me know what you think about it in the comments.