When it comes to driving readers deeper into your blog (also known as making it sticky) there are many methods to choose from.  I’ve covered 8 of them in a single post, but I believe one in particular deserves a complete post of its own.

Sneeze pages!

What Is A Sneeze Page

A sneeze page is simply a particular type of blog post that gives your reader a way to explore some of your older blog content.  A way of “sneezing” them into all types of directions from one location.

Let’s say you wrote a post a year ago that gained some traction, or a series of posts that many readers absolutely loved.  Now this post or series of posts has faded into the background only to be brought up in the occasional Google search.  Wouldn’t it be great if you could re-introduce these posts to your new readers and spark a new rush of traffic to your blog?

This is exactly what a sneeze page does.  It brings into light what has already been.  Almost like that history class you slept through in highschool.

Types of Sneeze Pages

Sneeze pages are as simple as writing a post and linking to past articles, or it can be as complicated as building a more involved sneeze page.  One that revolves around a particular group of posts.

Here are a few types of sneeze pages you can use:

1. Series Sneeze Pages

A series sneeze page may be a simple how-to post.

The post could be called “Setting Up A Blog in 8 Days” and it could include steps like, “Choose A Domain Name & Hosting Server” & “Installing Wordpress For The First Time”.

You could include a short summary for both of these steps and have each link to a separate post you created in the past that explains them both in more detail.

Thus you are linking up a long “series” of posts together for your visitors to read without them having to go on a wild goose chase.

2. Themed Sneeze Pages

A good example of a themed sneeze page can be found in my “Most Popular Posts” widget at the top of this blog.  The theme revolves around the best of something.  The possibilites are endless with this one.

Creating the sneeze page first and saving it to post at a later date could also help with generating ideas for other posts.  It’s almost like a table of contents for small sections of your blog.

Themed sneeze pages and series sneeze pages are very similar, but it doesn’t matter whether you can tell a difference or not, choosing something and going with it is usually all you need.

3. Time Related Sneeze Pages

Time related sneeze pages highlight specific posts all created around a specific time, whether it be a month, year, or era.  A great example of this are “Best of 2008″ posts that are popping up everywhere.  Another great way to use this is to create a “Weekend Posts” sneeze page which covers all the posts you write on the weekends for those readers who don’t read blogs on the weekend.

Using Sneeze Pages Creatively

Sneeze pages don’t have to be pages.  Like in the examples above, all the sneeze pages are posts.  Either way works, but you have to really think about who you’re trying to target with each sneeze page.

If it’s your daily readers, a post might be better because that’s what they’ll see.  If it’s a new-comer visiting your blog for the first time from a social-media outlet, a landing page may be a better method.  These are called Social Media Landing Pages and a good example would be my Twitter Landing page.

Sneeze pages can creatively be used beyond your blog as well.  Instead of creating a page or post that links to many posts at once, try re-linking an old post on a website such as Twitter or Facebook.  I just did this with my post on the “8 Daily Tasks To Increase Blog Traffic” and experienced a massive increase in new readers both reading it and digging it.

Don’t re-link old posts one right after the other though.  This could cause others to get suspicious or even stop clicking the links, which is utterly ineffective.  Take your time.  Span a couple of old posts over a 2-3 day time period.  I like to call this “sporadic sneezing“.

Whatever method you choose, be creative.  You’ll see what a difference a sneeze page can really make on your blog.

Do you use sneeze pages?  If so, how effective have they been?

If you missed my latest post, click here to learn how I make $40-$50 per month with my SMS Blog Feed and only 3 subscribers.

Most of the time, as bloggers we all get caught up in trying to further our reach and increase our success in every online way imagineable.  But how often do we think about offline methods of promoting our blogs?

For centuries, offline promotion has been extremely successful.  Only in the last 10 years has online promotion of any kind started taking off in a major way.  In fact, online promotion has only just recently become the biggest and best way to reach your target market, especially for the “little guy”.

But successful promotion can still be attained through offline methods, and one offline method in particular is even better than any online promotional method could ever be.

Networking Like A Rockstar

Social networking has been a driving force in connecting others from all over the world.  It has helped bloggers and companies alike to garner the attentions of those they wouldn’t have otherwise reached.  But with all that online social networking provides, it still doesn’t compare to face-t0-face networking.

In a world where connection by proxy runs rampant, everyone still likes to be able to talk to others in person.  As humans we are community driven and like the physical company of others.  And with no physical social interaction, we face the possibility of becoming far less social than any generation before us; no matter how many online social presences we have.

Physical networking also plays a big role in creating trust between you as a blogger and your readers.  Are you more likely to take the advice of a friend or some stranger from the internet?

When I try to explain the need for real physical interaction and how big a role it plays in gaining readers, I always like to refer to my example of the Walmart “self-checkout” lane.

“When you get a chance, go to a Walmart that has self-checkout lanes.  Find a good place to stand and watch people as they checkout.  You’ll start to notice that the majority of shoppers will choose to checkout at the employee manned counter rather than doing it themselves.  It doesn’t matter if there are 10 self-checkout conters open and only one employee manned counter.  The shoppers don’t seem to care that it takes them longer to get out of the store.  They seem to be more focused on getting a real person to help them, not some machine.”

If you’re interested in promotion of your blog offline, try attending blog conferences and social media expos.  You can even try setting up tweetups in your local community, or starting a dot com group.

Have you noticed the same Walmart “self-checkout” lane preference?  What are your thoughts?

For the past week or two I’ve seen quite a few bloggers creating landing pages for their blogs.  Most of these are geared towards Twitter, but you can create them for any social media website you wish.

Over the holiday season I took some time to create my own Twitter landing page, and I am currently working on a landing page for my other social media profiles.

What Is A Social Media Landing Page?

Landing pages were originally created with the thought of creating conversion sales on specific products or affiliate programs.  It’s alot like meeting the car salesman when you enter a car lot.  You don’t go straight to looking at the cars without being first greeted by a salesman.

This landing page is meant to sell something and social media landing pages are no different.

The thing we are trying to sell though isn’t some affiliate product, it’s our blog.

Why Create A Social Media Landing Page?

Social media sites, like Twitter, don’t really give you alot of room to write your bio, and most people want to know more about you before they blindly engage in some sort of friendship.  And with the big number of predators online today, it’s no wonder people take more precaution than they once did.

This landing page is a way for you to really show a person who you are and what you’re about.

Most of the time, the url you try to send everyone to is your homepage, but your homepage could get really confusing to some when all they wanted to know was more about who you are, not about the latest book or affiliate program that has surfaced.

This is your chance to convince people that you’re an important person and you have something equally as important to say.

The Elements of a Social Media Landing Page

You can be as shallow or in-depth as you want when creating your social media landing page.  There is no set rules or requirements.  However, if you’re unsure what types of things to include in your landing page, here is a good starting place:

1. Short Introduction - Create a short introduction welcoming the visitor to your page.  Give them a summary about yourself, then a link to your blog’s normal about page so they can find out more about you should they choose.

2. Talk About Your Blog - Give the visitor some information detailing what your blog is about as well as about 4 or 5 of your best articles.  This is a great way to let them see your writing style and to help them determine if they’re interested in what you have to say.

3. Expand Upon Your Social Media Account - The visitor obviously came to your landing page from a particular social media website, so it makes sense that you should tell them what special services or information you share on your social media profile.

For instance, if you let your readers take a glimpse into the “behind the scences” of your blog, or give them opportunities to guest post through your social media account, then let them know that.  Give them a reason to connect with you through these outlets.

4. Give Them More Info - If you have anything else you’d like to share, like the fact that you’re an author, or are the creator of a great website, or the ceo of a major corporation, then list it.  People love to feel like they’re personal friends with celebrities or “big wigs”, so the more you can show them just how great you are, the better your chances of them connecting with you.

5. Offer A Way To Subscribe - Now that you’ve got their attention and have given your visitors some great information about you and your blog, give them some actions to take.  Sometimes the best way to get someone to do something you want is to ask.  They can’t read your mind, and when faced with nothing else to do, will often move on to other things.

Give your visitor a way to subscribe to your blog or to connect with you on other social media platforms.  And don’t make it small.  Put it in their faces.  Make sure they know it’s there and won’t miss it.  You’ll be surprised at how many visitors will do the things you ask of them.

Have you created a social media landing page?  If so, how has it impacted your blog?

Seth Godin is one of the biggest internet entrepreneurs today.  He runs a very successful blog and has written numerous books (my favorites being The Dip and Tribes).

Seth Godin is a person who gets it.  He gets the fact that you have to treat your readers respectfully and personably.  You have to give them an experience they will remember.  A sort of Buzzmarketing technique.

He says,

“One opportunity that’s underused is the idea of using cookies to treat returning visitors differently than newbies. It’s more work at first, but it can offer two experiences to two different sorts of people.”

Which is why a wordpress plugin created after Seth’s words was created.  A wordpress plugin called What Would Seth Godin Do?

The Seth Godin Wordpress Plugin

The creator of the Seth Godin wordpress plugin states the function of the plugin on his blog:

“New visitors to your blog will see a small box above each post containing the words “If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!” After 5 visits the message disappears. You can customize this message, its lifespan, and its location.

New in version 1.5: You can also specify a message for return visitors.”

It’s a fairly simple plugin and takes care of the “more work at first” part of the theory.  But I’m not talking about using the plugin in this manner.  I’ve got something else in mind.

The Plugin Twist

Many of you who already read this blog know that I like to take a great idea and put a twist on it to make it an even greater idea.  If you haven’t been reading my blog, you can always subscribe here.

I suggest taking the plugin and modifying the text to display whatever post you’ve previously written and are trying to promote.

Here’s an example:

Basically I modify the plugin text, so on every post any reader looks at, they see the plug for the post I’m promoting.  You can also monetize this method by placing an affiliate link in it’s place.

I place the plugin at the bottom of each post because as important as I think it is, it’s not more important to my readers than the content of the current blog post.  But you can choose to place it at the beginning of each post should you want to.

After having this plugin on my blog for a week or so now, I’ve noticed a jump in visitors to the specific posts I’ve included in this section.  So I know it works, and I’ll continue using it until I see a change in that.

What do you think about using the Seth Godin Plugin in this manner?