Blog Marketing Demystified

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Blog Marketing Demystified - By Doterati The chances that you’ve heard of IzeaFest are probably pretty good, especially if you’ve been reading this blog, but you’ve probably not heard of the “Blog Marketing Demystified” event sponsored by Doterati that will be going on a few hours before you board the bus for the IzeaFest Howl-O-Scream kickoff party.

I’ll be speaking on this panel, so come check it out. I’d love to meet you, no matter how big or small of a blogger you are. I love meeting everyone that has something to do with this industry!

About The Event

Here’s a little about the event straight from Doterati:

“Before boarding the IZEAfest bus to Howl-o-Scream, fuel up with Doterati as we demystify blog marketing. Listen as our panel of bloggers and traditional marketers discuss this highly effective form of social media. This moderated panel will help bloggers gain a better understanding of how to fit into the traditional marketing plan while marketers learn how to incorporate blogging into their overall approach.

We will ask our traditional marketers to help bloggers understand how they perceive the blogging world, how they believe it helps them in their marketing efforts and how they integrate blog marketing into their plans and campaigns. We will also ask traditional marketers what they look for in blogging partners, how they evaluate and measure a bloggers successes and how they select bloggers.

This event is also an opportunity for bloggers to position themselves to the marketing community and help marketers understand their value proposition. What makes a blooger tick? Why should a marketer work with bloggers, both paid and non-paid? What influence can bloggers bring to marketers and how can bloggers help marketers with their “pain?”

The goal of this interactive session is to help bridge the gap to insure that marketers can tap into and use the value of blogging as part of their progressive marketing plans and how bloggers can communicate the value proposition to insure they are an integral part of the marketing mix.”