Comments on: Are You Social Networking or Social Notworking http://www.steven-sanders.com/are-you-social-networking-or-social-notworking/ Learn To Make Money Online With Your Blog Sat, 04 Feb 2012 09:11:54 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: Tina Kubala http://www.steven-sanders.com/are-you-social-networking-or-social-notworking/comment-page-1/#comment-2467 Tina Kubala Fri, 07 Aug 2009 02:09:05 +0000 http://www.steven-sanders.com/?p=1470#comment-2467 I unfollow a company who only tweets sales or other "corporate" stuff faster than a spam bot. If I wanted that, I'd sign up for your email list. That goes double for bloggers who only post links to their new posts. I have Google Reader for that. One company I think is doing it well is Sharpie. I love @sharpiesusan. She's a person and very interactive while still being focused on the product. Of course, with a product like Sharpie, it's easy to get excited. I unfollow a company who only tweets sales or other “corporate” stuff faster than a spam bot. If I wanted that, I’d sign up for your email list. That goes double for bloggers who only post links to their new posts. I have Google Reader for that.

One company I think is doing it well is Sharpie. I love @sharpiesusan. She’s a person and very interactive while still being focused on the product. Of course, with a product like Sharpie, it’s easy to get excited.

]]> By: Tom Guard http://www.steven-sanders.com/are-you-social-networking-or-social-notworking/comment-page-1/#comment-2461 Tom Guard Thu, 06 Aug 2009 05:37:33 +0000 http://www.steven-sanders.com/?p=1470#comment-2461 What larger corporations must understand is that they must link their social media sites to their own customer service centers. If you Twitter a company and complain to them on Twitter, the person manning the Twitter account may have nothing to do with customer service. If they linked the their social media outlets with customer service they would be able to protect their brand better in case someone with a million followers on Twitter gets pissed off. If companies are just going to tweet their sales and not respond to the consumer, they are going to lose big and the ROI for social marketing is going to be disappointing. What larger corporations must understand is that they must link their social media sites to their own customer service centers. If you Twitter a company and complain to them on Twitter, the person manning the Twitter account may have nothing to do with customer service.

If they linked the their social media outlets with customer service they would be able to protect their brand better in case someone with a million followers on Twitter gets pissed off.

If companies are just going to tweet their sales and not respond to the consumer, they are going to lose big and the ROI for social marketing is going to be disappointing.

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