Bloggers come to me all the time asking how I can write so often when they have trouble writing at least once a week.
Some say it’s passion. Some say it’s hard work and long hours. Some say it’s luck. I think it’s a little bit of everything mixed together.
I also think that sometimes… it’s all a bunch of B.S.
Whoa, stop! I know what you’re thinking. I’m going against what every blogger who’s successful is saying. It’s not what you think.
The Concept Of B.S.
Do you remember when you would sit down in school and have to write an essay, but you really weren’t sure what to write about? So you’d just pick a generic topic that was easy to talk about and B.S. your way through it. It’s the same concept.
Most of your posts should be thought provoking and provide real help and guidance to your readers. But some posts. Those filler posts to keep content flowing when you have nothing else. Those are what I like to call, the B.S. posts.
B.S. Post Number 1
The first B.S. post is the easiest post to use. Simply give a shoutout to your blog sponsors. List all of the advertisers, and affiliate programs shown anywhere on your blog, even those in your ebook. Give them a “thanks for letting me be a little part of your world speech”, and make sure to add your affiliate links in each one.
Let your readers know how great they are doing for you and how they can benefit from using the same tools.
John Chow does this all the time. I’ve seen it at least once a month on his blog. No one notices it’s a B.S. post for when he needs to fill space.
The best part about this type of post is it benefits both the advertiser or affiliate program, and the affiliate marketer.
A win-win situation that is simple and effective.
B.S. Post Number 2
For this B.S. post all you have to do is hunt for a free or cheap e-book or affiliate program that is really great or that will give you a good Cost Per Action (CPA).
Read the book or study the affiliate program a little, then write a review about it on your blog. Add your affiliate link and bam! You’ve got a blog post that didn’t require some visionary thought.
You took the work of someone else and leveraged it for the benefit of both you and the e-book creator or affiliate advertiser.
All successful bloggers use this type of post, even if they don’t think of it as a B.S. post.
B.S. Post Number 3
This post is simliar to the previous B.S. post. It’s a review, but it’s an already paid for review. You don’t have to include an affiliate link, although you could if you want.
Now your asking, “How do I get to do a paid review?”
There are many companies that actually let you sign up and choose whatever pay per post opportunity you’d like to blog about. They list the price you’ll get paid and what you’re reviewing.
It’s actually a great opportunity and it guarantees you will always make money blogging.
B.S. Post Number 4
For this last type of B.S. post, you can take a page from Jeremy at Shoemoney.com and do a question and answer session.
This gets your readers involved in your blog and gives them a reason to subscribe and to keep checking back, because they never know when they’ll get their questions answered.
Which leads into another reason why this is a great B.S. post. It doesn’t just fill up one instance of writer’s block. It fills up two. Which lets you rest easier, knowing you can always have something to fall back on.
Something To Remember
While all of these B.S. post strategies work, sometimes you just don’t feel like using them, or haven’t got any great ideas lined up for them.
So the best thing to do in this situation is to sit back, relax, and just skip a day. You don’t have to be perfect. No one expects you to be.
You should treat your blog like a business, but sometimes even the hardest working business owner need a vacation.
Your readers will understand. They experience the same thing from time to time.
What types of B.S. posts do you use when you have writer’s block?